A major label drove 52.3M incremental streams with HEARD.
Across seven developing artists, the label shifted spend toward the songs and content HEARD scored highest, and roster-wide streams climbed 45%.
Roster-wide streams
Avg. streaming gain per artist
Avg. monthly active listeners
Roster-wide streams accelerated as the label shifted spend toward top-scoring songs.
01 — HOW THE LABEL GREW WITH HEARD'S DATA
- 86
- 92
- 97
The HEARD Flywheel
Scores
HEARD identifies what's working
Scale
More than 10,000 ads launched
Optimize
Nearly 2,000 optimizations made
Grow
+7.5M streams per artist
Feedback loop: Every stream validates the model, strengthening the next Score.
02 — TURNING CASUAL LISTENERS INTO LONG-TERM FANS
Growth showed up at every stage — not just streams and listeners, but the leaned-in actions that signal a real, lasting fanbase.
Avg. saves
Avg. active streams
Avg. playlist adds
7 developing artists · Oct 2025 – Jul 2026 · Data through July 15, 2026
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